If everyone is a brand, you need to boost yours and get comfortable marketing it. Regardless of what your position may be in ...

Embracing the synergy between performance marketing and brand-building can unlock your business’s full potential.

The corporate workspace is a tricky place - one one hand you have to give in your 100%, on the other, you also have to make ...

Most likely, a matrix of several types of customers will gravitate to your brand out of a sense of need and preference. Building your brand for success involves a constant effort to reinforce the ...

Increase visibility: Books open doors to media appearances, speaking engagements, and other brand-building opportunities.

Once you have identified your personal brand, it's important to build credibility in your profession. One way to do this is by sharing your expertise with others. This could be writing articles on ...

In fact, building that trust ultimately drives sales. According to one study, 82% of Americans consider companies to be more ...

Using the right words in building your brand, whether it's your personal or company one, allows you to evoke emotions, create connections and establish credibility and authenticity. Here's how.

Building a strong brand and telling your company’s story is key to building trust with your customers, but also for influencing sales and getting word-of-mouth attention.

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when ...