• Continuously innovate: Think of fragrance brand Le Labo and its personalized perfumes (often hand-blended and prepared in ...

It can be daunting to figure out where to start when you are a solopreneur. If you are feeling intimidated by the competition, don’t be. This article will break down the universal principles of ...

(X/@GhazalAlagh) “What do all successful brands have in common ... So, if you’re building a brand, who are you fighting against?” Alagh questioned. Apart from business insights, Alagh ...

The most successful companies treat brand building not as a separate marketing function, but as an integral part of their overall business strategy. A brand identity can be one of a company's most ...

This event report analyses the process of building a successful brand, from the point of view of three established brands: Just Eat, Disney and Philips. The process of building a brand is never ...

The campaign resonated deeply with consumers, helping the brand build a powerful emotional connection. Airbnb, according to Alagh, took on conventional hospitality by offering unique lodging ...

Answer: A successful brand extension depends largely on the psychological fit between the parent brand concept and the new product. If consumers associate the brand extension with anything undesirable ...

Read more: 11 clean skin-care brands that vow to never use questionable ingredients At every stage, she said it was critical as someone so green to the industry to build out a support system of ...

At the same time, smart creators are realising a harsh truth: if you build your brand on someone else’s platform, you don’t own it — they do. This is just as relevant for marketers as it is for the ...

A brand is an intangible yet powerful corporate asset. Merlin Entertainments' recent flotation and Twitter's IPO have both highlighted the impact of strong branding and marketing on a successful ...

“What do all successful brands have in common ... differentiates a good brand from a great one. So, if you’re building a brand, who are you fighting against?” Alagh questioned.