Building a brand for a client or business is something that comes easy to PR professionals. Whether you’re just starting out ...

Simple and Effective Ways to Create a Personal Brand That Stands Out Online and Opens New Opportunities In today's digital world, your online presence is just as important as your real-world ...

Once you have identified your personal brand, it's important to build credibility in your profession. One way to do this is by sharing your expertise with others. This could be writing articles on ...

We asked industry experts to share one piece of advice they’d give to someone who is concerned about privacy while building ...

To build your online reputation and your personal brand, you need to present yourself as an expert online, someone people will want to hire or buy something from. There are many ways you can achieve ...

To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and ...

You already have a personal brand—whether you chose to manage it or not. Here's how to reshape your professional identity in 2025.

In fact, building that trust ultimately drives sales. According to one study, 82% of Americans consider companies to be more ...

Building a recognizable personal brand is more than just a marketing tactic—it’s a business necessity. A strong brand identity establishes credibility, fosters customer trust, and drives small ...

Since pre-industrial times, branding has been used to develop strong, enduring relationships with customers. Customers of Mr. Jones's pie shop knew that his pies came with more real fruit and were ...

Watch personal branding expert Billy Dixon talk about the importance of developing your own personal brand: Why should you build your personal brand? The term branding has long been relegated to ...