Why should this case win in the category (ies) you have entered? The Budweiser Light Up the Nation campaign consisted of an incredible blend of innovation, promotion, and sales-driving tactics that ...

For decades, Anheuser-Busch (NYSE:BUD) brands have been in hand, on screen and raised in celebration of the most iconic ...

First, they lived the #UpForWhatever message found on Bud Light bottles. Next, they uploaded their video to Instagram. In the final step, they tagged @budlight and add #UpForWhatever. Budweiser?s ...

A taste for light beer and trend of calorie-consciousness would mean that the sales gap would widen significantly over the next decade. In the 1990s, Budweiser sales were further hindered by the ...

Punwani: The Clydesdales have become synonymous with the Big Game and have appeared in more than 47 Super Bowl commercials. Every year, fans ask if they are coming back to the Super Bowl, and we are ...