featuring a higher alcohol content. Budweiser's goal for segmented marketing (multiple products, spanning different price points) with Bud Dry was meant to mimic the effectiveness of Bud Light ...

But if you're not in the mood for alcohol (and don't feel like mixing up a mocktail), there's another option: Budweiser's new alcohol-free beer, Budweiser Zero. Budweiser Zero is the company's ...