New data suggests Bud Light is no longer tops in America’s taprooms — at least when it comes to the most popular draft beers offered at bars across the U.S. Draftline Technologies, a company ...

Rather, in recent years A-B InBev has pumped more marketing money to attract health-conscious drinkers seeking a more appealing low-carb beer. “For the past decade, Bud Light has increasingly ...

Meanwhile, AB InBev has successfully marketed Michelob Ultra as a lower-carb alternative to traditional beers and targeted audiences through sporting events like the FIFA World Cup and the Olympics.

A-B InBev has marketed Michelob Ultra to health-conscious drinkers wanting a more appealing low-carb beverage. "For the past decade, Bud Light has increasingly been seen as 'just a light beer.' ...