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COLUMBUS, Ohio — Los Angeles Lakers forward and Ohio native LeBron James wore Ohio State -themed shoes during Friday’s win against the Atlanta Hawks. His pair of Nike LeBron 22 shoes were scarlet and ...
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How Nike triumphed over Reebok and Adidas in 2003 for LeBron James' services: "They had nine pairs already built for him"to talk to James and make him consider the brand. Nike decided to go a different route. Instead of showing the high school phenom caricatures of shoes and whatnot, they decided to let him see and ...
LeBron James brings the shine with the Nike LeBron 22 "Limelight." Designed for optimal performance, these shoes feature saddle wings for stability and Air Zoom units for a smooth, responsive ride.
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