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Pat McGrath makes history as creative director of Louis Vuitton’s first makeup line
Louis Vuitton is working with famous British makeup artist Pat McGrath as its creative director for its debut cosmetics collection. The news comes after the popular French fashion house revealed that ...
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Louis Vuitton plans to foray into prestige cosmetics to win back aspirational shoppers, taking a page from its luxury rivals
LVMH’s Louis Vuitton is entering the world of cosmetics under one of the most celebrated British makeup artists, Pat McGrath. With a range of 55 lipsticks, 10 lip balms, and eight eyeshadow ...
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Lids by LV? Louis Vuitton branches into beauty products, taps make-up star Pat McGrath
It has tapped British make-up artist Pat McGrath to lead creative direction for the new venture, which expands its offer as the industry seeks new avenues of growth to offset a current slump.
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Louis Vuitton is bringing the house’s monogram to makeup (with the help of Pat McGrath)
The new chapter for the French fashion house opened with the iconic monogram embossed into a rich, lipstick before the announcement that Dame Pat McGrath — the legendary British makeup artist ...