Although the British national engaged in a high-risk hobby, he was not aware that this particular jump would cost him his life... Native to Huntingdon, Cambridgeshire, Odinson, as a BASE jumper ...

Willie Mullins made history last year as the first Irishman in seven decades to clinch the British jump trainers' championship, bolstered by an impressive haul of nine winners at the Cheltenham ...

A word of caution, though: many of the quintessentially British brands you might think ... The brand has held a royal warrant since 1965, and its jumpers last about as long.