There’s a lot of stuff out there, and not all fashion pieces are created equal. Luckily, the ELLE editors know their way around a shopping rail, and when it comes to helping you find those niche ...

A family affair, British knitwear brand Chinti & Parker was founded ... the House of Bruar is perhaps known best for its ...

OIZA is a revolutionary new fashion brand that explores the intersection of African and British cultures through its clothing. Launched ...

But then, in 2023, Johnny Boden, the British ... fashion boat, although there is a zingy pink tartan trench coat that would give Burberry a run for its money. But it reminds me of the value of a ...

Antler, the renowned British heritage ... a pivotal moment as the brand embarks on its new chapter. The company was acquired in 2020 by Michael Lewis, a South African fashion businessman, who ...

James Purdey & Sons, the 210-year-old British gunsmith and sporting brand, has also recently put a more stylish spin on its country clothing under creative director Simon Holloway, who has since ...

The GWCT has joined forces with clothing brand Schöffel Country to launch a new national award celebrating the UK’s “working ...