The Brazilian blowout hair treatment is a liquid keratin formula that bonds to your hair to create a protective layer around each strand, effectively diminishing frizz, sealing the cuticle ...

For instance, you may have heard of a Brazilian blowout—which gives you bouncy, luscious locks. Or you may be curious about a keratin treatment, wondering what it is, why it benefits your ...

There are many different ways to straighten your hair, both temporarily and permanently. Learn about each method and what ...

From the infamous Brazilian blow-dry to the frizz-fighting KeraStraight, keep reading for everything you’ve ever wanted to know about keratin treatments… If you’ve ever moaned about your ...

Long, strong, frizz-free locks are coming your way. The Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission.