The women behind Hanky Panky and Vera Bradley have built generation-spanning businesses—and they’re not ready to walk away ...

Cuup was founded on the basis that the majority of women wear the wrong bra size, largely thanks to old-school lingerie brands that confined women to a small and unrealistic range of fits.

Since we first wrote this story in 2015, the Men's Health team has tested more than 50 different underwear brands (and over 100 individual pairs), from buzzy upstarts like Skims, down to tried-and ...

Most men feel just as strongly about the way their underwear fits as they do about how it looks. And over the last decade, a host of direct-to-consumer brands have attempted to reimagine men’s ...

as well as some pairs from newer brands that offer a little innovation by way of fit or performance. For the most part, these aren’t for the “special underwear” drawer; they’re the ...

Barbara Corcoran even told the Strategist “they don’t feel like you have underwear on.” But it’s not all undies for the New York brand; Hanky Panky also offers camisoles, bralettes and ...

“I’ve always wanted to launch a lingerie collection, so this collaboration with Boux Avenue felt like the perfect opportunity ...

During Walmart’s underwear sale, shop bras, bodysuits, loungewear, and other intimates with prices starting at just $6. Major brands like Reebok, Fruit of the Loom, and Hanes are all at shockingly low ...

The partnership signals the start of a "long-term collaboration," as Zakhar Perez says, "it’s with great pride that I now ...