Jaguar Land Rover is betting wealthy customers will pay extra to paint their car the same color as their private jet or yacht
Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...
GlobalData on MSN4d
Jaguar Land Rover to invest $81m to expand bespoke paint services
The firm expects to more than double its bespoke paint operation through new sites in Castle Bromwich and Nitra.