How a simple line drawing of a smiley face became a global shorthand for brands to connect with people on an emotional ... During this period, the Smiley logo became a ubiquitous symbol of happiness ...

In December 2018, the general partnership which controls Nirvana's copyrights sued the designer for allegedly lifting the logo for the fashion brand's ... has used the smiley face design and ...

To mark five decades of Smiley, Creative Review commissioned five exclusive artworks to explore how brands can build an emotional connection In 2022, the Smiley brand turns 50. Over that time, the ...