The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...

Using authentic imagery is one of the most crucial extended design elements of the CU Boulder brand. Unaltered, realistic photography brings the university’s bold character to life.

Being visually consistent in how CU Boulder’s brand is represented is essential for maintaining a recognizable brand identity. CU Boulder achieves its unique visual identity by using four core design ...