Based on the latest globally-recognized standards for project management, this textbook introduces students to the fundamental concepts of project management, a type of organizational work that helps ...

The Project Marshal/CEO of Abelinis Limited said the book represents a huge contribution to the field of project management and experiential marketing industry, an area where formalised knowledge ...

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Abiodun Oshinibosi, foremost IMC industry professional, experiential marketing expert and Project Marshal /CEO of Abelinis ...