The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...
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Federico Muyshondt: The Underdog Champion Leading BodyArmor into Battle Against GatoradeToday, as the CEO of BodyArmor Sports Nutrition, he leads a different kind of fight: taking on Gatorade, the Goliath of the sports drink market, which holds a commanding 68% share. Muyshondt’s ...
Golden State Warriors guard Klay Thompson does not like Gatorade after signing with BODYARMOR in 2015. When it comes to Golden State Warriors star shooting guard Klay Thompson, any bottle of ...
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