Dave Knox is a writer focused on startups, tech, innovation, and CPG. BODYARMOR has been disrupting the world of sports hydration since 2011. Founded by Mike Repole, the brand has witnessed a ...

Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

Major League Soccer and sports drink BODYARMOR kicked off their multi-year partnership with a star-studded unveiling at Banc of California Stadium Wednesday morning. “Given the exciting growth ...