With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge ...

The National Hockey League announced on Tuesday that BODYARMOR is its new official sports drink. BODYARMOR advertisements will be featured throughout NHL arenas beginning with the Stanley Cup ...

Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

Beverage major Coca-Cola is bringing global sports drinks brand BodyArmorLyte to India this summer and expects ThumsUp and Sprite ...

“We took a little bit of a shift over the last year, where in the past, we might have leaned on our athletes to tell the story,” said Tom Gargiulo, CMO of BodyArmor Sports Nutrition ... growing ...

Coca-Cola is encouraged by "early arrivals" of summers this year and is introducing beverage brands like Honest Tea, BodyArmorLyte and Vitaminwater in the Indian market, besides expanding Coke Zero ...

New Delhi: Beverage major Coca-Cola is bringing global sports drinks brand BodyArmorLyte to India this summer and expects ThumsUp and Sprite to become USD 2 billion brands, its Vice President ...