The National Hockey League announced on Tuesday that BODYARMOR is its new official sports drink. BODYARMOR advertisements will be featured throughout NHL arenas beginning with the Stanley Cup ...
With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge ...
Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...
Interestingly, Powerade actually placed third in overall sales last year, falling behind the increasingly popular sports drink Body Armor, which reported earnings of $1.49 billion in 2023.