With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge ...

The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

The National Hockey League announced on Tuesday that BODYARMOR is its new official sports drink. BODYARMOR advertisements will be featured throughout NHL arenas beginning with the Stanley Cup ...

Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

Coca-Cola is set to introduce its global sports drink brand BodyArmor Lyte in India this summer, according to a PTI report. The company also expects its popular brands Thums Up and Sprite to reach ...

Beverage major Coca-Cola is bringing global sports drinks brand BodyArmorLyte to India this summer and expects ThumsUp and Sprite to become USD 2 billion brands, its Vice President, Operations ...