The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

"When you consider all three colors together, you can sense your color palette and choose makeup that harmonizes ... Use a soft bronzer that is not more than a shade or so different from the ...

"As a blush girl I gotta say the dark smokey eye with no blush is such a slay," one content creator said, as she shared her blush-less look.