Billboard17d
Kenny Chesney’s Blue Chair Bay Rum Brand Acquired by Next Century Spirits
By Jessica Nicholson Next Century Spirits (NCS) has acquired country superstar Kenny Chesney‘s signature Blue Chair Bay Rum, expanding the liquor company’s presence into the premium rum category.
Morningstar16d
Next Century Spirits Joins Forces with Kenny Chesney Via the Acquisition of Blue Chair Bay Rum®
"Blue Chair Bay Rum was created to capture my life, as a spirit to share with friends," said Kenny Chesney. "This rum is the result of a lot of fun, passion, sunshine, good people and No Shoes ...