In 2023, Blue Bunny launched its Soft Scoopables line, which brought the irresistible texture of soft serve ice cream to the freezer aisle for the first time. Since then, the extra-soft ice cream ...

Blue Bunny has expanded its Soft Scoopables ice cream line with two new flavors: Churro and Butter Pecan, Allrecipes reported. The additions, part of a lineup that mimics soft-serve texture ...

Wells Enterprises, the Le Mars maker of Blue Bunny ice cream, is cutting about 2.3 percent of its workforce. The company announced the elimination of 58 of its 2,500 positions Tuesday in response ...

the Visitor Center has moved to downtown Le Mars in 2011 where it has seen transformation and expansion beyond Wells’ signature Blue Bunny ice cream. In 2019, a movie theater, outdoor patio ...