The balconette bra has been intricately and meticulously embroidered with the stunning floral design set on a sheer tulle backdrop. Cornflower blue straps and a nude design feature. Cou Cou ...

Emily Ratajkowski stripped down to her underwear for her most recent campaign with Italian lingerie brand, Intimissimi.

Elsewhere, on the set of “And Just Like That…” actress Sarah Jessica Parker, 59, was fashioned in a blue bodycon dress with a black balconette bra peeking out of the square neckline.

Find all the essential silhouettes here, from triangle to balconette, demi and strapless ... Each one of these bras (and brands) have focused on the wearer’s experience to ensure you never ...