Jill Layfield is chief executive of Birdy Grey, a company that makes bridesmaids dresses in Los Angeles. (Photo by David Sprague) Second, she found the wedding market to be very interesting.

$109 Buy on birdygrey.com When I was invited to a black-tie wedding a few years ago, I discovered Birdy Grey. Technically, the brand designs bridesmaids’ dresses, but with plenty of flowy ...

Birdy Grey is in expansion mode ... Last year the direct-to-consumer bridal company, which launched with bridesmaid dresses ...