Under the right conditions, these traditional bass and muskie baits will catch way more species than you ever imagined.

There's been a steep rise in popularity of the 6-inch-ish soft plastic swimbait over the last decade. Several companies have ...

Some of the best strikes you’ll ever get is when using heavy jigs with soft plastics. There is no nibbling. When they want it ...

“In that cold water, they just wanted that bait moving slowly.” Jake Whitaker used a soft plastic stick bait rigged two ways for his tenth-place finish. / B.A.S.S. | Dalton Tumblin Tenth-place ...