Within the exhibition, visitors are greeted by a replica of the first ever Biba dress – “a simple shift in pink Gingham with a cut out back and matching headscarf” – that would go on to become the ...
"He discovered the average secretary took home £10 a week," said The Guardian, and reasoned that "£3 could buy them a new dress in Biba and still leave them with plenty of change for rent and food".