The release marks the store’s biggest haircare partnership to date. For fans eager to try out the singer’s haircare line in person, Cécred will begin selling its award-winning products at ...

Beyoncé's Cécred hair care line will be available in 1,400 Ulta stores nationwide starting April 6. This marks the biggest exclusive hair launch in Ulta's history. Beyoncé Knowles Carter is marking ...

Beyoncé partners with Levi's for the second chapter of their "Reimagine" campaign, titled "Pool Hall." The campaign video features Beyoncé in a denim-on-denim look, playing pool against actor ...

The launch strategy includes innovative in-store displays and educational initiatives designed to help customers understand the science behind the products. This focus on education and ...

Beyoncé Knowles-Carter never fails to keep fans on their toes. Just as the Beyhive catches its breath from the jaw-dropping prices of “Cowboy Carter” concert tickets, Queen Bey drops another ...