PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

There’s a reason so many luxury hotels fill their lobbies with the scent of white tea. (Case in point: The Westin even has a ...

From shoulder pads and electric blue eyeliner to Cindy Lauper and big hair, the ‘80s weren't just loud in fashion and music; ...

Let's celebrate National Fragrance Day with these highly underrated perfumes that shoppers (and this editor) can't get enough ...

While tomato leaf scents have been growing in popularity in recent years, especially when it comes to home fragrance, their ...

The concept of a fragrance wardrobe is just like that of garments: a carefully curated assortment of scents that truly fit ...

Phlur's new Rose Whip eau de parfum, out now, is hot, mysterious, and addicting. Here, our expert review on the new leathery ...

Aquatic fragrances are designed to capture the fresh, breezy essence of water, whether it’s the ocean, a cool lake, or a ...