Most products in the Miryana and Mingle & Co. lines are priced under $50 as the company places emphasis on value.

Costco’s Kirkland Signature private brand is one of the strongest draws to the mega warehouse chain, on par with the big name brands.

As growth continues for private label, it will likely require more aggressive investment from large- and mid-size retail grocers in innovation, promotion and expansion, according to Circana’s US ...

Weinswig points to Target's private-label brands as a way to navigate tariff ... Target coming out at the top. But once again, it's dynamic and the consumer is going to be spending closer to ...

Macy’s department stores are launching a new private label brand encompassing essential soft home and hard home categories.

Rather than perceiving them as a poor cousin to manufacturer brands, many consumers can be persuaded to pay more for top quality private labels. Adapted from Private Label Strategy: How to Meet the ...

Dubbed Arch Studio, the brand will feature bedding, bath, kitchenware and dinnerware products at a price point of $14 to $220 ...

Further, private label brands are now increasingly positioned as premium products ... We use it to source case studies and best practice for the purposes of internal training, as well as for putting ...

The traditional way that retailers have developed their own-brand programs has been via product-led initiatives and by tier. More often than not, they’re not leaning into a brand-led approach, which ...

Purchasing private label products often becomes a crucial cost ... for additional gains from private labels. Among the top three vulnerable categories are things like everyday staples foods ...