PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you are scouting for the best perfumes to take your fragrance game to the next level, we have compiled the 5 best Saint ...

We're in for a good-smelling year as the experts predict the standout notes and scent profiles we'll all be spritzing ...

I blame TikTok for too many late-night doom scrolls and a deep pinky indent (IYKYK). But it's not all bad. TikTok has ...

Since then, as our lives have continued to become increasingly virtual, musk fragrances have incrementally gained popularity (viral scent Plur Missing Person, a case in point). Here, we dive a little ...

Behavioral science expert on society, culture and consumption. In the evolving world of fragrances, a quiet revolution is underway. Niche perfume brands, once relegated to the shadows of their ...

Products are independently selected by our editors. We may earn an affiliate commission from links. French women have long been a favorite fashion and beauty reference. Especially in the world of ...

which produces about half the world's supply of jasmine flowers - a key perfume ingredient. Industry insiders told us the handful of companies that own many luxury brands are squeezing budgets ...

Perfumes are not just scents, instead an extension of your aura, personality and style. From elegant, floral, woody, or candylicious aromas, the perfect perfume will make you express yourself to the ...

As an expert in the field, having studied fragrance in Grasse, France - the world's perfume capital, Jo Malone is one of my preferred premium brands. Pomegranate Noir has garnered a dedicated ...