Learn more We all go to Sephora for anything related to skin care and makeup ... has sold South Korean beauty products for years, introducing the Western world to brands like Laneige, Dr ...

Tried-and-true ingredients combine to power these toner pads—rose water boosts the moisture barrier, hyaluronic acid provides ...

The best K-beauty products of 2025 come from trusted, high-quality brands like Soon Jung, Peach Slices and Peach & Lily (Amazon) ...

Laneige is another recognisable Korean skincare brand. It focuses on innovative skincare and pushes the envelope on what skincare products can be. The team is always adapting and finding something new ...

And as our site’s resident K-beauty expert, I’m delighted to keep performing my duty and spread the word about the best Korean skin care, makeup ... that many top brands have finally ...

Data from Mintoiro shows ultra-colorful and quirky makeup brands - like Korea's Fwee and China's Flower Knows - are trending ...

Much more research is carried out into new products in South Korea than in other countries, she says, because there are so many competing brands, each trying to be the best. "The Korean beauty ...