Discover why observable behavior provides the clearest, fairest, and most effective approach to assessing what students learn ...

Behavioral economic theories are used to explain most everyday decisions, such as what people buy, how they manage their finances, and whether or not they make healthy lifestyle choices.

some behavioral scientists synthesize theories, concepts, and methodologies across some of these disciplines. For example, the field of behavioral economics emerges from bringing insights from ...

The BBVA Foundation Frontiers of Knowledge Award in Social Sciences has gone in this seventeenth edition to social ...

(See “Daniel Kahneman: The Thought Leader Interview,” by Michael Schrage, s+b, Winter 2003.) The application of behavioral finance theory to corporate finance is now attracting the attention of a ...

THIS book is based on the theory that the economic man attempts to maximize his share of the world's goods and services in the same way that a participant in a game involving many players attempts ...

As a doctoral student and professor of psychology, John Watson studied the behavior of animals. He especially was interested in stimulus-response reactions to various situations, such as rats ...