Battle brews over iconic Frisch's brand rights in Greater Cincinnati area
A legal battle is unfolding in federal court as the New Frisch's Group and Michigan-based Big Boy, the company behind Dolly's, vie for the rights to operate restaurants under the iconic brand in the ...
Bizcommunity19d
Who’s winning the automotive brand battle? New report reveals SA’s marketing and PR leaders
One of the standout findings: automotive brands collectively spent over R593m ... industry’s marketing spend underscores the intense battle for consumer attention. TV remains the dominant ...