When Michael Jordan’s first signature shoe with Nike generated a staggering $126 million in its debut year, it forever ...

Bulls rookie Matas Buzelis has signed a multiyear shoe and endorsement contract with Reebok, the apparel company announced on ...

On Monday afternoon, the shoe giant announced a 12-season extension of its partnership with the two leagues, making Nike the ...

JuJu Watkins signed an extension of her Nike shoe deal just before a season in which USC women’s basketball is expected to ...

Reebok has officially signed top basketball prospect Nate Ament, projected to be a top 3 pick in the 2026 NBA Draft, to a ...

In the process, Watkins left her own mark in the history books by becoming the freshman the all-time leading scorer in ...

Buzelis joins Reebok's growing hoops roster alongside Angel Reese, Lexie Brown, and newly signed prospects Nate Ament and Dink Pate under the guidance of the brand's President of Basketball, Shaquille ...

Women's college basketball star JuJu Watkins extends her deal with the sportswear brand Nike, having first signed in 2022.

A season ago, Watkins became the all-time leading scorer among freshmen in D1 Women's basketball history, scoring 920 points ...

USC Trojans women's basketball star Juju Watkins has reportedly agreed to one of the richest shoe endorsement deals in the ...

Nike already has a stacked group of men’s talent, including LeBron James, Jayson Tatum, and Kevin Durant. However, it is ...