USC star Kiki Iriafen has signed an endorsement deal with Skechers Basketball ahead of the 2025 WNBA draft.

Reebok Basketball has signed DiJonai Carrington, a guard for the WNBA‘s Dallas Wings, to its ambassador roster. As part of ...

New Balance announced a new collab with L.A. lifestyle brand Bricks & Wood. Introduced at All-Star Weekend, new colorways are ...

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

After the Converse "Chuck Taylor" All-Star, the first ever signature athletic shoe in 1921, dominated the basketball shoe ...

Nike is selling KD Trey 5 X Basketball Shoes for only $51. The list price of the sneakers is $100, so buyers are saving $49 ...

The Nike GT Future is the latest in basketball tech. Check our Sneakers news for more upcoming releases and breaking content!

Moolah has had NIL deals of varying degrees with more than 80 basketball players. They include UConn's Caroline Ducharme and ...

"Absolutely love these shoes. Amazing quality and amazing brand," says a third reviewer. Nike offers free shipping on orders ...

The Skechers x Snoop Dogg: SKX Boss Treatment is the brand's latest collaboration with the legendary rapper. The Skechers x Snoop Dogg: SKX Resagrip - Boss Treatment basketball shoes are available ...

Basketball shoes have a way of telling stories ... shoe's design and marketing are just part of this. It also involves a brand legacy, which includes the art of storytelling.

The Phoenix Suns' earliest connection to the Nike Basketball brand occurred nearly a half-century before their all-time leading scorer Devin Booker became the company's 24th signature-shoe NBA player.