We may receive a commission on purchases made from links. Barilla is a big-name brand of dried pasta in America. However, as tastes have changed and availability has expanded, other brands are ...

Blue Rhapsody becomes Artisia, discover the revolutionary 3D printed pasta that blends art and gastronomy for a multisensory ...

Italian pasta and sauce brand Barilla turned to a digital video campaign managed in programmatic to persuade 'rejectors' to revisit the brand in Italy. This project shows the power of data to build an ...

Once an iconic brand, Barilla had lost its meaningfulness to consumers in recent years and was under the risk of going from top choice to mainstream commodity. In 2021, as part of the effort to the ...