These toys got parents and kids talking following the International Toy Fair, held in February 1995 in New York City.

Barbie was a huge success thanks to the vision and talents of people like Margot Robbie and Greta Gerwig, and it could point ...

McDonald's Happy Meals have been a beloved part of childhood for decades, offering not only a quick, affordable meal but also ...

Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

While it's only a coincidence Women's History Month and Barbie's birthday coincide, it's true that Barbie has influenced ...

The Margot Robbie-led Barbie movie is a smash hit, and its take on Barbieland is filled with colorful Barbies and Kens made ...

The start of the 2000s was 25 years ago, which means you could be sitting on a fortune in the shape of ‘vintage’ toys.

The success of its blockbuster Barbie movie in 2023 spawned a mini pink ... said that tariffis will likely raise the cost of its toys this year. Other toy companies are scrambling to find ...

Mattel is continuing its ongoing 80th anniversary celebrations with the Toys As Art, Art Inspired By Toys: Mattel’s 80th ...

Let’s dig into the relative performance of Mattel (NASDAQ:MAT) and its peers as we unravel the now-completed Q4 toys and ...