Baked by Melissa founder once shirked the CEO role: ‘I didn’t think I was good enough.’ Now she’s not looking back
But today, her company, Baked by Melissa, is now a multimillion-dollar business, as confirmed by statements sent to Fortune.
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How Lyft and Baked by Melissa Stay Customer-Obsessed—Even When It’s Difficult
Lyft chief marketing officer Brian Irving and Baked by Melissa co-founder and CEO Melissa Ben-Ishay. Illustration: Inc.; Photo: Lyft, Getty Images Listening to your customer is the oldest trick in ...