Sandhaus says that it is not surprising that nearly all Western visitors to China find baijiu so peculiar at first. “The flavors or smells are very different than what you get with a whiskey or vodka ...

However, when Derek Sandhaus, who comes from the United States, started promoting baijiu overseas — even though it is the ...

Baijiu reached a global market size of $95.21 billion in 2022, more than whiskey ($64 billion) and vodka ($25 billion) combined. Within Taiwan, Kinmen Kaoliang is uniquely synonymous with the spirit.