One of UW’s most notable features is the pride that students and alumni have for it. Badger gear is easy to find around Madison, but the abundance of clothing can be overwhelming. Read on to learn how ...

The Badger men’s basketball NCAA tournament run came to a hard-fought end Saturday, boosted along by fans, and the players' ...

There's your usual Badger fan gear designed by Under Armor or Nike, but on Saturday Stephanie Gilmore sported a limited line, the “Senior Night Special” -- designed by family. “It says ...