The most famous and wealthiest by a long way are the 600-strong Bacardi clan a family as notorious for its feuding as for its rum. And they are marking the occasion in bellicose style, says Louisa ...

Overall, 10 of the top 15 rum brands in the market lost volume last year, and the category has fallen by about 1 million cases since 2010. But the emphasis on value is on the rise as marketers ...

Bacardi Cup Invitational Regatta The BCIR, taking place from March 6-8, 2025, will once again feature the J/70, Melges 24, ...

Robert Curley A visit to Puerto Rico wouldn't be complete without tasting one of its best-known beverages: rum. The spirit, derived from sugar cane, is one of Puerto Rico's top exports and the ...

Bacardi has been performing well in India. Reports show a 26% CAGR over the past three years. What’s driving this growth? Our rums have been doing exceptionally well, and the buoyant Indian ...

Rum giant Bacardi has upped the ante in the spiced rum segment—long dominated by Diageo’s Captain Morgan—with the launch of Bacardi OakHeart, a 70-proof, spiced blend of Bacardi Superior and Gold ...