The answer is 114—and Gonzalve Bich, CEO of Bic, the French manufacturing giant for pens, lighters, shaving razors, and more, is likely one of the few people in the world to know that.
Bic operates in every country of the world. We sell 30 million products a day all over the planet, but in very different ways. The positioning of the brand back then was very different.
On Tuesday, April 5, Expo BIC was inaugurated ... the president stressed that this label is gaining space and speed around the world and much more in Colombia “which is at the forefront of ...