Hosted on MSN9mon
Why Bic, the maker of ballpoint pens and shaving sticks, identifies as a tech-forward companyBut what claim can a maker of good ol' ballpoint pens, lighters, and razors make to be a tech company? Gonzalve Bich, whose grandfather Marcel Bich founded Bic in 1945, acknowledges that while it ...
French company Bic recently launched a marketing effort, 'One Bic, One Book, Two Classics', in which it combined the Bic Cristal pen and a robot to produce a Romeo and Juliet manuscript that mimics ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results