“Today, if I hit ‘pause’ on the movie, Bic is a dynamic organization with people who are highly capable and a brand that is closer to consumers than ever,” he says. Looking ahead, Bich ...

Bic operates in every country of the world. We sell 30 million products a day all over the planet, but in very different ways. The positioning of the brand back then was very different.

Bic said its sales continued to increase in 2024, helped by growing demand for razors more than offsetting a decline in customer interest in lighters. The Paris-listed maker of ballpoint pens ...

This case study shows how BIC, the brand which specializes in pens, personal grooming products and lighters, was able to leverage Walmart’s abundance of first-party data to increase return on ad spend ...

One of the main successes in Kenya and across East Africa is that despite BIC being a French company, many consumers believe that it's a Kenyan brand. This is a phenomenon that we see across many ...

In compliance with general regulation on share buy-backs, SOCIÉTÉ BIC declares below the transactions made on its own shares for January 2025: ...

The Japan Fair Trade Commission plans to advise electronics retailer Bic Camera to prevent a recurrence of unreasonable reductions in payments to subcontractors that manufacture its private-brand ...

Over a period of about a year from the summer of 2023 at the latest, Bic Camera reduced payments to about 50 subcontractors for the manufacturing of its private-brand products under the guise of ...