That means you can be sure the shoe is new and never worn. It also means it is guaranteed to be authentic. According to the description from Nike: "Old meets the new with the Jordan 1 Retro High ...
"I think it's the pressure that Michael Jordan ... shoe store is, you competing with other brands. Even sometimes with your Nike mates as well. "So, it's just all about telling those authentic ...
He also made an impact in pop culture with his signature shoes from ... the Nike Air Jordan 4 sneakers are designed from premium materials, such as a mixture of authentic and synthetic leather ...