TOY-maker Mattel is to launch the Hot Wheels Formula 1 Collection in Australia with a pre-order soon available for the Hot Wheels Premium Series. The release of the models, which coincides with the ...
The remarkable journey of Hot Wheels from a simple toy car manufacturer to a global cultural phenomenon demonstrates how authentic collaboration and innovative thinking can transform a brand.
“It was a passion project for the Hot Wheels team to deliver authentic visions of these iconic Ferrari models.” So while this is expected of the newer launches, fans are looking forward to ...
Hot Wheels F1 collection launched ahead of Aussie GP with miniature cars from eight teams and two box sets for fans to “feel ...
Following the announcement of a multi-year partnership, Mattel has revealed that the Hot Wheels F1 Collection is set to ...