It's a USB-C cable. USB-C is great. It can transfer data, power, video, audio, and it's not limited to one manufacturer, like Apple's Lightning cables. Finally, a universal connector has arrived.

Although adapters let 30-pin cables plug into Lightning sockets, any device requiring analog would not work. For example, some car systems transfer analog audio to the vehicle's sound system.

The Lightning cable may be on the way out ... You can also use Personalized Spatial Audio that's tailored to your ears, and head tracking that will move the sound mix as you move your head.

Following is a transcript of the video. Narrator: You probably recognize this. It's a Lightning cable. They're everywhere. In 2012, we said goodbye to 30-pin, and Lightning became Apple's main ...

However, while the port itself was durable, Apple's Lightning charging cables were notorious for their poor quality. They had a tendency to fray and break near the connector, and the connectors ...

Apple’s decision to ditch the proprietary Lightning adaptor from its phones was a huge decision – but as you’ll hear, it had no choice but to move to USB-C. Virtually every new smartphone sold ...