Two local companies, Lenna and Co and Saturday Strides, aim to add a female-oriented touch to the activewear market.

The Yankees are the highest-valued team in Major League Baseball with a valuation of $7.6 billion and its brand isvalued at ...

Zyn released a statement on Thursday after Tampa Bay Buccaneers quarterback Baker Mayfield apparently used a nicotine pouch ...

Cole Palmer is one of the Premier League's biggest stars but can the 22-year-old Chelsea and England forward take his name ...

The brand was also the official outfitter of Team USA at the Summer Olympics, and its quintessentially elevated athletic ...

When you've broken as many barriers as decorated Olympian Allyson Felix has, the next logical step isn't just resting on your ...

From the world's earliest ski craftsman to conventional pioneers, we spotlight the top ski brands leading the pack. The post ...

There certainly is brand research involved in selecting a name, but the strong emotional response of fans cannot be ignored.

As luxury fashion brands see their pandemic boom fade, some are looking to boost their exposure by collaborating with sports ...

College athletes are finally getting paid. But how? And how much? A Post analysis of $125 million in payments reveals the ...

The Athletic, the New York Times sports platform, is teaming up with FuboTV Inc., its first streaming partner. It’s about time. The Athletic has already departed from standards sports coverage ...

Keurig Dr Pepper announced on Thursday that it will acquire a portion of energy drink maker GHOST for $990 million.